Dressy is a web/mobile app which allows female students to rent formalwear locally, making it convenient and inexpensive to pick out a dress.
Georgia Institute of Technology
Thrift shopping has existed online for quite some time, but there seems to always be an annoyance when it comes to sifting through hundreds of unorganized items for sale. I saw this problem with Georgia Tech's Facebook thrift shop group, where students could buy and sell used items, ranging from textbooks to furniture. Although it may be convenient and cheap to buy from other students on campus, it's an annoyance to navigate through all the posts on the page.
We interviewed more than fifty students, and realized that using this site wasn't actually a huge pain, because students only use the site as a last resort. However, several interviewees mentioned their struggle to find formalwear, especially sorority students having a hard time finding the right dress for events. We saw this pain point as an opportunity to help them find the perfect dress and also make some money.
Below are the key insights gathered from interviewing sorority students on campus. The key takeaway was that this situation was two-fold: the one searching for a dress didn't want to buy one that she would only wear once, and the one with the dress wanted to continue investing in it. Our team decided to take these two types of users and build a dress rental service based on their local area.
I mocked up wireframes for account profile, inventory feed (which populated based on location, style, and pricing), and rental process.
We developed a user-friendly mobile app that streamlined the transaction process of finding formalwear. Dressy makes this experience convenient, cost-effective, and full of variety.